Content Current - SEO & More

Keyword optimization in SEO content writing

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As a business owner, you probably know what search engine optimization (SEO) is

but do you know how important SEO truly is?

Not only do a majority of consumers run search engine searches through Google, this

is the main search method which most people use when they are looking for a

product or service online.

Your goal for your onsite SEO should be to put your business website at the top of

the first page of search results. If your site does not rank on the top page, or top two

pages of the search results, it is highly likely that you are losing out on potential

business, and that many people are never even going to know your business and

your site exists.

For search engine optimization to help your site, you need to properly optimize your

site. This means adding the right keywords and phrases to your site, with the right

patterns of optimization. For example, for a site which sells products such as weight

loss aids, protein supplements, and other health and fitness products, you have to

consider the right key phrases and words to add to your site. Some of the words you

may want to consider adding include: health, protein, supplements, exercise, training

videos, Rip60 suspension training, and other words which are related to your type of


Not only are people going to run searches for these terms, but if they appear on your

site naturally, the search engines are going to notice this, and your site will rank

higher for the different terms which are found on your site, and are properly spread

through your site page.

You need to do your research and determine which keywords are the best fit for

your site and which ones have the lowest competition. Keyword competition is a

major factor for actually getting your site to page one and seeing those sales start to

roll in. Taking the time to find keywords with the highest volume to competition ratio

can make all the difference between mediocre sales and off the chart sales.

It is not enough to add the right terms however. Sure, adding Rip60 and other names

of training products you sell will help, but search engine optimization doesn’t end

with proper keyword and phrase use. You will also want to include back links on your

site to popular and trusted industry leaders in your niche. Further, including video

content, including social media content, and properly developing and maintaining

your site, is also going to help you to increase site rank.

The more you know about SEO, the more your site is optimized for the right terms

and phrases, and the better your site operates, the easier it is going to be for your

potential consumers and target audience to find your site and buy your products.

Periscope, Will it Work for You?

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The latest craze on the market today is Periscope.  “Scoping” is when you let people into your world by letting them see what you are doing.  It is sort of like face time, only your followers just watch you.  They can comment and ask you questions that you will see pop up on the screen.  It’s a way to get close to the people who are interested in what you are throwing out there.  I follow quite a few Periscopers out there.  Most of them pertain to business and learning new tricks of the trade.  You can follow Periscopes that pertain to numerous topics, such as Dermefface Fx7, Marketing, Dieting and Travel to name a few.  Whatever your interest is, there is probably a Periscope for you to follow.  If not already, there will be very soon.


Pod Casting – Will It Work For You?

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There are a lot of different ways you can connect with you audience these days.  One of which is pod casting.  Pod casting is a great way for your followers to get a real glimpse at you via your voice.  You can go over numerous types of things while pod casting such as:

  • What projects you are currently working on.
  • What events you are attending in the future.
  • Where you see your business going.
  • What your future travel plans are.
  • How you manage to get things done.
  • What items you outsource.

That is just a few.  You can even mention affiliate marketing projects you are working on ie. There is endless possibilities.  Stay tuned for my next post regarding one of the latest crazes out there, Periscope.



Keeping Content “Fresh”

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There are lot’s of ways to make sure that you are keeping current with the content on your site.  You can check other websites for the most up to date information.  There are also many blogs out there and solopreneur types that can provide you with a lot of information.  SEO is constantly changing and its best to join in different groups in order to keep your site as “fresh” as possible.  You can always use a boost when it comes to keeping up with the latest when it comes to SEO.  We spend at least 10 hours per week doing research into the latest “tricks of the trade” when it comes to SEO.  I also keep any affiliate type of sites, such as up to date by checkout out similar sites that are out there.  It doesn’t take much time, and looking “fresh” is very important.