Content Current consists of a team of people who love content and believe in the power of communication to drive commerce to any website.
We know that content is the currency of any website - it serves a dual function in first getting people to a site and then keeping them there to build community. The more eyeballs you can attract to a website and the longer they stay interested, the more commercially successful a website is. Interestingly enough, the earliest forms of written word originated as a necessity of commerce.
"The evolution of writing was a process involving economic practice and necessity in the Ancient Near East. Archaeologist Denise Schmandt-Besserat determined the link between previously uncategorized clay "tokens" and the first known writing, proto-cuneiform. The clay tokens were used to represent commodities, and perhaps even units of time spent in labor, and their number and type became more complex as civilization advanced. A degree of complexity was reached when over a hundred different kinds of tokens had to be accounted for, and tokens were wrapped and fired in clay, with markings to indicate the kind of tokens inside. These markings soon replaced the tokens themselves, and the clay envelopes were demonstrably the prototype for clay writing tablets"
- From Wikipedia 10/21/2008
This link between commerce and content exists today, and is stronger than ever. A strategy to keep content fresh and varied on your site is integral to its growth.
It is our mission to make content affordable to anyone that wants to build a website or web community; be it large or small. We want to be the current that drives the content flowing throughout our clients' websites, and from this desire comes our name: Content Current.