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Instagram is a mobile-based app used for sharing app.  However, over the last few years, it has proven to be an important tool for businesses.  Most people tend to think that Instagram is only good for promoting the hotel, food or travel industry.  This could not be further from the truth. On the contrary, it works well for branding any kind of business.  In fact, without Instagram, no matter how good your business is, it might end up fading into the background.  However, if you do have any experience with the application, you should probably take some time to familiarize yourself with it before you start using it.

Understand the Demographic Variables

The first step in understanding Instagram is to understand who are using it.  According to recent studies, Instagram is skewed towards young urban women of between 18 and 34 years.  However, the good thing about the app is that it is still growing.  As a result, most people who have already joined the application are unlikely to leave.  In addition, the apps demographic has been growing steadily over the past few years.  If your business is targeted towards people between 18 and 40 years, this app will work just fine.  This is because the users are also likely to spread the word about your business through talking to their friends.

Using Instagram Features

The Instagram app allows users to do many interesting things.  For one, there is the option to directly message people. One may also post photos or short videos.  There is also the use of hashtags. A  small business would do well to ride on some this hashtags.  As a result, when people click on a hashtag, they may come across the business.  Since the Instagram app allows one to post pictures and short videos, this would be a great way to build the brand image and enhance reputation building.

When using pictures and shorts to build your brand, it is important to take as much time to create high-quality pictures and videos.  Most pictures on Instagram are of very good quality. If one posts low-quality staff that is poorly edited, it might actually ruin the business’ brand.  This is because users on the app will have the opportunity to compare it to the competition, who will have posted better quality content.

Building the Brand on Instagram

One of the easiest ways of setting your business apart from the competition is to personalize it.  People appreciate a business more when there is a human face to it.  Using professional models may not always be the best option.  A good way to market the brand would be to post behind the scenes images.  In this way, the consumers of your product have a better understanding of what they purchase.  This is especially for some sensitive consumers, who may have heard rumors about a brand.

Another way of personalizing the brand is to include some of the employees.  In this, consumers who visit business premises will remember someone they saw in an Instagram photo.  This personalizes the entire experience for them. A business is more likely to win customer loyalty in this way. It is important that pictures of such employees be taken as they are having fun. People relate better to positive emotions. Sometimes it seems like you must have a huge amount of focus, but once you get the hang of things, it will come easier to you.

Include Your Customers into the Business

One of the easiest ways of growing a business on Instagram is to include customers into the entire experience.  This can be done in the form of brochures or on the menus if the business is a restaurant.  Simply give them a hashtag and ask them to share photos of the business on the Instagram.  In this way, when their friends click on the hashtag, they are shown more content related to the business.  When creating such a hashtag, take the time to be as unique as possible.  A generic hashtag will not do much for the business.

Respond to Issues

When someone asks something about the business, make sure there is someone to respond.  A business is likely to win more customers if they feel their issues are being responded to.  This is a common mistake by most businesses.

Growing a business through Instagram is quite easy.  This few tips and tricks should work well. Another way one may grow their business is to pay for the advertising.  However, for those on a tight budget, this might not be the best option.